Our eyes don’t lie, but our brain does. All the time. Our worldview changes what we see and how we interpret what we learn, making us blind. And we are blind to our blindness.

We change our opinion depending on whom we are listening to or who started the idea. The price of a bottle of wine has a direct impact on how good wine experts say it tastes. The placebo effect has an impact on more than medicine.

We see what we believe, not the other way around.

Rarely do we see the world as it is. Most of the time, we are so busy compartmentalising, judging, and ignoring what we can’t abide that we see almost nothing. We don’t see opportunities. We fail to see pain. And most of all, we refuse to see the danger in doing nothing.

If you can’t see, you will never be succesfully

How to see better?

  • ask others what they see
  • become naive all over again, abandon your hard-earned worldview (meaning seeing the world without prejudice and accepting it as it is, as opposed to the way you’re expecting it to be
  • Learn to make things; it turns you from a spectator into a participant
  • Get out there, get experience, the best kind of experience, the experience of repeated failure. Knowledge is not enough. It’s necessary but not enough
  • Learn to embrace the blank slate, it’s a requirement for original work

Two courses that ought to be required of anyone who wants to excel:

  • How to see
  • Finding the guts to make important Work

You can risk being wrong or you can be boring

(Naar Seth Godin, The Icarus Deception).